
Rachel Knecht
As a graduate of the Fashion Institute of Technology’s prestigious Advertising & Marketing Communications program and a passion for the sport of bodybuilding, it was only right for me to combine the two.

Over the last 5 years since graduation, I’ve built a clientele of both small and large businesses in the fitness space. Working with both top brands and athletes, I’ve learned a lot of the ins and outs of the sport while continuing to grow my skill set in marketing.

I have transitioned from the typical 9-to-5 office job into my own consulting business “Creativity By Knecht LLC” to manage my clients and take on an array of short-term and long-term projects to keep me inspired.
In 2025, CBK has greatly expanded to industries outside of fitness, including hospitality, digital product services, retail and consumer goods.

From social media management, to website design, logos and graphics, affiliate marketing and athlete management, to my personal favorite - email marketing… you name it, and I can do it! Hence, why “Creativity” is the perfect name to classify me and my various services.